Marketing (Branding,
Acquisition &
Retention)

In a communication rich world where consumers are overloaded with news and product information, it is essential to have a fast paced influential marketing program to stay top of mind with customers and acquire new customers. Building a customized marketing program, as opposed to a series of one-off promotions, is the key. A company can’t afford to do everything and many companies try to do something to stay in the game. “Great” looks like being able to measure/adjust to profitable performance from just the right mix of initiatives.

FEOD Executive Partners can complete the following kinds of projects and analyses in a project-based consulting capacity or as a fractional executive. The list below is in no particular order and is intended to give examples of the kind of work that FEOD Executive Partners can do to build out an effective effort. If there is interest in engaging FEOD for a project that is not specifically listed here please let us know. FEOD will in all likelihood be able to manage your specific request.

FEOD Executive Partners can among other things:

- Evaluate company brand and rebrand company if requested. Work can include researching target markets, determining company’s brand voice and personality, writing the brand story, creating a brand style guide, designing logo and brand assets and applying the company brand across the business.
- Evaluate how to move the fixed internal marketing expense to the variable model – achieve ROI with less fixed cost.
- Evaluate/develop customer retention marketing activities. Retention work includes: Loyalty/Rewards programs, Upselling and Cross-Selling initiatives, Exclusive Content/Early Access offerings, New Product Releases and Win-Back Campaigns.
- Assess customer acquisition and retention strategies to ensure revenue and profit targets are achieved. Make test recommendations.
- Evaluate/employ use of AI powered tools to gather and process data from multiple sources including customer interactions, social media and market trends.
- Review marketing initiatives and costs to determine accretive value and ROI.
- Develop/validate test and control panels to certify incremental value of marketing initiatives.
- Use AI curated data to segment consumer behavior, preferences and purchase patterns for targeted campaigns that will improve customer engagement and conversion rates.
- Diversify marketing efforts across various platforms to ensure multiple channels are being leveraged to reach target customers. Channel work includes: Website Development/User Experience, SEO, Paid Search, Display Advertising/Retargeting, Social Media, Affiliate Marketing, Email Marketing, Direct Mail, Event Marketing, TV/Radio/Print Advertising and Public Relations.
- Evaluate customer contact center protocols to ensure sales and marketing is consistent in instances of one-on-one contact. Elevate the customer experience with technology and innovative operational support.